Universal Close To Signing Sacha Baron Cohen’s Bruno
Posted on October 30th, 2006 at 11:47 pm by Editor
Posted on October 30th, 2006 at 11:47 pm by Editor
According to Variety, Universal Pictures appears to be close to signing a $42.5 million deal for worldwide distribution rights to Sacha Baron Cohen’s next project, Bruno. The film would be based on Cohen’s fashion victim alter ego featured in Da Ali G Show. Posing as an Austrian TV reporter who’s notably gay, Cohen wormed his way into style hot spots like New York’s Fashion Week, getting people to say outrageous things about the fashion world, such as condemning the unstylish to concentration camps. Bidding for Cohen’s next pic has attracted interest from multiple studios and comes just before 20th Century Fox opens Cohen’s Borat this Friday.
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