Posted on September 27th, 2006 at 9:53 am by Editor
New Line has signed a video-game licensing deal with Sega for His Dark Materials, Philip Pullman’s fantasy book series, to which New Line also holds film rights, Variety reported. The deal marks a big jump back into Hollywood licensing for the Japanese video-game publisher and also signals New Line’s plans to turn His Dark Materials into as big a game franchise as The Lord of the Rings. The deal, which also involves book publisher Scholastic, gives Sega interactive rights to all three books in the trilogy. New Line is currently shooting a movie based on the first title, The Golden Compass, and expects to make two more, with Sega producing companion games.
Electronic Arts has made several successful Lord of the Rings games not tied to the New Line films and recently extended its deal with New Line and books rights holder the Saul Zaentz Co. to produce more. Sega would have to make a separate deal to produce games not tied to film releases. New Line is expected to unveil several other major licensing deals for Materials in the next few weeks, including a master toy license and numerous promotional partners.
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